Everyone’s efforts have contributed to Chile’s global position. From their respective areas, public and private entities play a leading role in building Chile’s image as a country that provides solutions and answers to some of humanity’s most significant challenges: sustainability, diversity and democracy. The Imagen Chile 2024 Meeting will discuss Marca Chile’s innovative strategy, which combines place branding, public diplomacy and the latest global trends in the field.

InvestChile Head of Marketing Fabiola Samhan will speak on the ‘Chile’s Brand: Everyone’s Brand’ event panel.